A few years ago, that was probably the most common thing I told business coaches when I first spoke with them on the phone.
In fact, out of the hundreds of coaches I’ve spoken with over the years, there are a scant few who I haven’t said this to..
.. or something similar, at least!
And what, exactly, was I referring to?
What were they doing that was so heinous and reprehensible that a perfect stranger would call them out like this?
It was their pricing, of course!
You see, business consultants – and coaches, especially – are in the game of helping people!
And as such, they tend to feel really guilty when they charge what they’re truly worth.
Turn your business around and add $100k to your bottom line?
“That’ll be $1,500 please..”
Make your business a self-sufficient income earner where you can finally take time off to travel and start to enjoy retirement with your family and friends?
“That’s a cool $600! And for another $150 I’ll give you my cell phone number and be at your beck & call..”
Never, and I MEAN NEVER price your services based on either of these:
- The amount of time it takes you to help clients get the desired results
- What your competitors are charging
- Whatever your guilt-ridden, “I MUST HELP EVERYONE” brain is telling you..
ONLY base your price on the transformation..
.. the value that you provide your clients.
When you base your price on value, your clients will start to see your service as invaluable!
After all – are they paying you for an hour or two of your time?
Or are they paying you for a specific outcome?
Take a hard look at yourself and the transformation you provide your clients..
.. and start charging what you’re worth!!
YOU’RE CRAZY if you don’t..