Long gone are the days when the best way to make sales is to grind it out on the phone, speaking with people you don’t know.
Social media has made it incredibly easy to not only find your target audience, but to provide direct, immediate value by answering questions, responding to queries, and by sharing content throughout the buyers’ journey until a prospect is ready to buy.
Recent studies have shown that 46% of business decision-makers are now between 18 and 34 years old.
Couple this with the fact that this also happens to be the largest social media user demographic, and you have a field of potential clients and customers that’s ripe to engage with.
It has also been shown that 94% of B2B buyers are conducting some degree of research online before making a purchase.
And what channels are most of them using for their research?
.. If you said social media — you’d be correct!
Some more stats of interest:
- 91% of B2B buyers are active on social media.
- 84% of senior executives are influenced by social media when making buying decisions.
- 75% of B2B buyers are significantly influenced by social media.
So what does all this mean?
Well, it’s pretty clear..
If your marketing strategy does not include an element of social selling, you are missing out!
Quick question: Have you implemented a social selling strategy in your business?? If not, why not? Let me know by email carrier pigeon..