Behold an amazing marketing tale from the UK, where I once visited many years ago:
Over in the UK is an extremely talented marketer named Barb.
Shortly before I started my lead generation business, she was explaining how she was almost always quick in seeing results whenever she started working in a new industry.
“There’s no secret, you just have to know who you’re talking to.”
Now, this isn’t exactly a new concept.
But I know that most business owners choose to ‘wing it’ and go by gut feeling and their own experiences rather than spending the time doing the research up-front.
Heck — I’ve been there myself!
You MUST know exactly who you’re speaking to when you’re marketing!
Case in point:
Before launching, I did some in-depth market research, which included phone interviews and online research, which I cover how to do in my program.
This allowed me to write content and hold conversations that resonated with my prospects right out of the gate.
My calendar was full for months!
And I actually had to stop prospecting for a while so I could focus on doing the work for my clients.
Now, some might ask:
“Mr. D., what other tricks did you use?”
And they’d honestly be disappointed.
There was no ‘trick.’
When you know what’s keeping your prospects up at night, it’s easy to address those problems with the solutions that you provide.
This saved me weeks or even months of prospecting that could have resulted in no bookings — or worse, tons of conversations with people I couldn’t help.
Do you know exactly who your ideal client is? Have you spent the time to really find out?
Slap a quick note on a homing pigeon and let me know…