So not long ago I was chatting with someone new to marketing online, and she asked me an interesting question.
We’d been talking about how to get started: brand, positioning – you know, the boring stuff – when she confided in me that she has no choice but to make this work.
With the current pandemic, she’s taken a massive hit, and her income – and funds – are minimal, and she needs to start seeing sales as soon as possible.
And that’s when she asked me..
“Should I be focusing on making sales or building my audience first?”
You see, many entrepreneurs who’ve been on social media for a while have recently decided that now’s the time to start promoting their business and get some easy sales.
The problem is that without ensuring you’re marketing to the correct audience, your efforts fall on deaf ears and are largely ignored.
Or worse, all of your family, friends, and business associates engage with your posts..
.. which makes it LOOK like things are happening..
.. when they’re really not (unless those people happen to be your ideal client).
This inevitably ends in the business owner admitting defeat – exclaiming loudly, of course, that doing business on social media is ‘rubbish’ and doesn’t work.
I can’t count how many times someone has told me that they’ve tried to market on social media, but as soon as they make a business-related post, they get absolutely no engagement..
.. “crickets” is what I hear most often.
And after a few of these posts to an empty theater, most of them give up.
So when you start marketing your business on social media, should you focus on sales or building your audience first?
Do you know who your ideal client is?
Does your social media audience comprise mostly of your ideal client?
Is your audience already engaged with your content?
Do you have a targeted audience of 500 to 1000 people or more?
If so, it’s a safe bet that you can start making posts with sales in mind..
You need to start building your audience..
It’s as simple as that!
In fact, you should ALWAYS be building your audience.. never stop!
It’s just that in the beginning, when you don’t have the targeted audience you’re looking for, THAT’s where you should focus the majority of your attention!
Quick question: How’s your audience building going?
Fire off an email and let me know..