In a world of infinite variety..
.. why do so many entrepreneurs choose to follow the herd?..
to adopt the same thinking and mentality as everyone else in their field?
And no – I’m not talking about whichever conspiracy theory ‘flavor-of-the-week’ ridiculousness that’s currently being shared.
This has nothing to do with people who think they’re ‘woke’ because some random YouTube video told them things that fit their existing narratives.
This has to do with your marketing..
.. or your lack thereof!
I was recently told that your brand doesn’t matter when it comes to business on social platforms.
That people waste TOO MUCH TIME on things like this..
.. and just talking with people will do the trick!
Well, here’s the thing..
EVERYBODY ON SOCIAL MEDIA IS TALKING TO PEOPLE!
That’s kind of what social media is about!
How do you distinguish yourself from everyone else in your field if you’re all doing the same things?
And even if you’re getting sales this way, imagine how much more business you’d be doing if you spent the time to define yourself properly?
So people knew who and what you were about long before they spoke with you..
.. and maybe even reached out to you already pre-sold?
It’s not hard — it just takes a bit of time!
So stop following the herd..
.. and take a detour that’ll help you stand out online!
Create a brand — an IDENTITY — that resonates with your audience.
And get back to doing business!