Long gone are the days when the best way to make sales is to grind it out on the phone, speaking with people you don’t know. Social media has made it incredibly easy to not only find your target audience, but to provide direct, immediate value by answering questions, responding to queries, and by sharing

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In a world of infinite variety.. .. why do so many entrepreneurs choose to follow the herd?.. to adopt the same thinking and mentality as everyone else in their field? And no – I’m not talking about whichever conspiracy theory ‘flavor-of-the-week’ ridiculousness that’s currently being shared. This has nothing to do with people who think

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.. and that’s a GOOD thing!! Your marketing should be designed to REJECT those who don’t fit your ideal client profile. Remember that your Haters will almost ALWAYS be louder than your Fans! They also tend to filter themselves out by their very nature.. .. so just continue to be authentic, and you can thank

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A few years ago, that was probably the most common thing I told business coaches when I first spoke with them on the phone. In fact, out of the hundreds of coaches I’ve spoken with over the years, there are a scant few who I haven’t said this to.. .. or something similar, at least!

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