There’s so much noise here on social media.
Whether it’s politics, conspiracy theories, general negativity, or people who’re trying to ram their business down your throat..
..it seems to mostly be a shouting match!
A competition to see whose voice rises the most above the others.
If you’re a business coach or consultant who’s continually throwing content out there to ‘buy this’ or ‘buy that,’ you may want to reconsider your approach!
After all, when things get too loud, how do most people react?
They’ll usually start by ignoring..
.. and will eventually permanently plug their ears against the onslaught.
So how do we fight back against the cacophony?
First off, we can start by building an audience which is relevant to what we actually offer..
.. then we can engage these people in a way that brings value, not mindless plugging of our ‘wares’.
And most importantly, build relationships that last!